I have been a school owner for 18 years and I have previously directed one other school for an additional 15 years. The business has changed. The internet and other forms of generating leads has become very technical and always changing. About four years ago, I decided that if I was to compete and grow I needed assistance. I met Anthony and his team at a convention and decided that I needed help in understanding the different types of lead generators and assistance in spending my advertising dollars more effectively. I was very tenuous about working with an “agency”.
After we committed to one another, Anthony and his staff held my hand and answered my many questions concerning what direction to go and why. We developed a realistic budget and action plan. I was assigned a very efficient and patient account manager that learned my school and business. They were responsive. We started with one of their programs and over time became involved in their other areas of ways to increase leads and website presence. We are now working with them in additional areas. We are always being presented with new methods of increasing name recognition and lead generation.
How do I assess how this has worked? My schools have continued to have an increase of leads and enrollments in the past 4 years. My admissions staff has learned and acquired a much better understanding of lead generation and learned more effective ways to turn these leads into quality enrollments. I talk about this as a marriage. We have past our honeymoon stage and are into the long haul of the ever changing world of effective marketing and lead acquisition and enrollment.