His charm is so contagious, vaccines have been created for it. His blood smells like cologne. His personality is so magnetic, he is unable to carry credit cards.  And he has embarked on a one-way journey to Mars… in a tuxedo.  Tribeca extends farewell and best wishes to The Most Interesting Man In The World. The 10-year ad campaign first launched by Dos Equis in 2006 is about to undergo a major change as actor Jonathan Goldsmith steps down from his esteemed role. We will miss you Jonathan! As you can see, we have already been working on filling the void you left when you embarked on your journey to Mars.  Thank you for your service to Marketing!

Click here to watch the most iconic Most Interesting Man campaign, and a Tribeca favorite!



Tribeca Marketing Group Can Plan, Execute and Optimize Your Lead Generation Efforts Across All Media Channels


Tribeca Marketing Group is a full-service marketing agency dedicated to fulfilling schools’ and colleges’ marketing and branding needs. We specialize in the Higher Education sector, handling all aspects of marketing communications. From developing a comprehensive marketing strategy to launching an individual campaign, we can do it all. Our combination of strategic industry expertise and marketing prowess allows us to execute strategic initiatives that grow enrollments.


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