Meet Your Target Demo Half Way!
Students and prospective students spend countless hours on social media sites such as Facebook, Twitter, Pinterest, or Instagram. Let Tribeca become your organization’s Social Media advocate helping to create campaigns, drive strategy and share best practices. Here are just some of things we’ll help you with:
Influencer outreach is a hot topic: what you say about your brand is important, and what others say about your brand even more so! Getting influencers to talk about your brand in the online space of social media, public relations and searches is becoming one of the most efficient ways to get noticed by your target demographics. Who are these influencers? How do you you find them? Who do they influence and are those the people you want to talk to?
Once you identify the right influencers for your brand, the idea is to create a strategy to support them and their following. This can begin with supporting the influencers in their own outreach, mentioning and referencing them in your own blog posts and online presence. Tribeca can assist you as little or as much as you like through the maze of influencer outreach.
Facebook Audience Management and Lead Generation
Tribeca Marketing Group will add a conversion tracking code on your website to track visitors and converters. This conversion tracking then allows us to target and show ads to people who are more likely to convert into inquiries for you. Based on the data collected by this conversion tracking, a target lookalike or custom audience is developed based on:
A range of targeted ad campaigns is then deployed. Just like Paid Search, the Facebook ads campaigns are constantly monitored and optimized for greater performance. Here are some benefits of running Facebook ads campaigns:
One of the most vital ingredients in creating –and maintaining — engaging content on your Social Media pages is your staff’s and faculty’s participation. “Filler” contents (inspirational quotes, games, etc) can only go so far. The substance of your page must be images, events and announcements coming directly from your institution. Your students want to see themselves on your pages, and are more likely to share with their friends and families events they participated in. A rich campus life illustrated by fun classroom activities, community service events and ongoing informational posts is most likely to attract prospective students to your door.
Tribeca Marketing Group will work with your team to ensure that the right material is sent to us for posting, adjust and reformat what we receive, check it for compliance issues, constantly engage with the team to ensure enough is being generated, and post across all your pages.
Our Campus Liaison Social Media services include: