It Is One of Tribeca’s Strongest Talents!
Online inquiry sources dominate today’s marketplace. The largest volume of online inquiry sources typically comes from internet vendors.
Tribeca Marketing Group helps you take the mystery out of these inquiry generation sources, and ensures you have the right vendor-mix at the right level. PPL is the most reliable, scalable source in today’s marketplace.
We are 100% transparent. You will know exactly where your inquiries are coming from, how much they are costing you and when we make campaign adjustments to improve conversions. We act as an extension of your team! An open and honest relationship is the key to an effective partnership.
We ensure everyone comes together on value. Contact us today to find out how we can help you manage this highly volatile marketing channel to your benefit.
Tribeca Marketing Group offers centralized online vendor management. Whether you refer to them as Internet, Affiliate or Interactive leads, we can serve as your Agency of Record and manage the day-today activity and overall strategy for all of your internet vendors.
You are busy trying to manage to your Marketing and Admissions goals. Let us take responsibility for your Vendors and for the overall result of the Internet Inquiry portion of your marketing plan: CPL negotiation, pacing, pushbacks, reconciliation, invoice processing, etc. We take the hassle of daily vendor communication completely off your plate.
Our strength is the depth of our relationships and our thorough understanding of the online lead space. Let our relationships work for you. Tribeca Marketing Group can be your liaison with any vendors who provides inquiries of any type to your school. With a strong network and background in vendor management, we can handle all of your needs including vendor selection and rate negotiation, marketing mix and campaign optimization, as well as, reporting and performance analytics.
Put experience, know-how and a Google & Bing certified team to work for you to create and optimize competitive and cost-effective paid search campaigns. Your custom PPC campaigns are built through research and analysis of your product, brand, consumers and consumer search habits. With Tribeca, real-people manage your account… Technology helps, not the other way around!
Our success is due to our track record of reducing costs while increasing lead volume. By implementing client-specific strategies and constantly evaluating campaigns in progress, we have achieved PPC cost reductions as high as 60%, while the most minimal performing campaign have seen cost reductions of 40%.
We credit the experience of our team in the EDU space as the main catalyst for such significant performance. We understand your programs and goals before we start. We do countless hours of keyword research. We tinker with your ads and campaigns until they are just right. Once live, we tweak and optimize the campaigns constantly. We test new creative, new keywords and landing pages until we find the right mix to increase your inquires at the right cost. Then we do it all over again to continue optimizing your campaigns!
Tribeca’s Search Engine Optimization (SEO) campaigns are designed to generate organic inquiries and entice consumers to engage with your brand. Our approach is based on a right blend of Technical Optimization, Content Optimization and Authority Optimization, designed to enhance the authority of your content both on-site and across the internet.
Tribeca Marketing Group’s SEO team can work with your existing website, or start over by building a brand new, mobile-friendly, optimized site. From load time, to image selection, to copy writing and calls to action, we will address every facet of your web presence and ensure optimal performance.
We complete an audit to understand where you rank already and how your website is built. We ensure your analytics package is set up correctly. Next, we do keyword research to identify your opportunities and create a strategy to drive more qualified visitors to your website. Each month we execute against the plan to drive you more inquiries through your own website. Self-generated website inquiries convert higher than any other Internet channel. What if you can increase the amount of self-generated inquiries by 40-60%?
A well-performing website should be the number one priority in your overall strategy, regardless of your marketing budget or implementation stage.
Every successful media campaigns needs a robust website to drive traffic to. Your website is your online “storefront”. It should fully align with your brand, support your Search Engine Optimization efforts, and actively engage your visitors to take the next step: contacting the campus.
Tribeca Marketing Group ensures your website is unique, mobile-friendly, and targeted to engage your unique audience. We work with you every step of the way, and welcome you to be as involved as you want… or don’t want!
Once the site is live, we are still with you to troubleshoot when anything happens, and will ensure your site is safe and up to date. We edit copy as needed, upload new images or compliance materials, add or remove pages as your programs or campuses change, and can also teach your team to make simple edits themselves if you prefer greater control of the site.