Generation Z, or post-millennials, are the next generation. They are defined as people who were born around the early 2000’s (mainly teenagers) and are the generation entering college now.
They are a unique group of techno-savvy people who are self-directed and whose cultural currency is “being true to themselves.”
Growing up with smartphones and social media, they’re identities are stretched across many different media outlets. Nine out of ten teens use social media. These outlets are exactly the place marketers can use to reach out to this diverse group.
71 percent of Gen Z’s prefer text over talking on the phone. This is a dramatic difference between them an Millennials and the Baby Boomers.
Check out our Generation Z article series:
Here are some of the best infographics available to help you better understand this new generation. Obviously, as much as we try to stereotype any generation, it’s impossible. The best type of communication and marketing comes from a place of understanding your core audience and then constantly tweaking your messaging until it resonates.
New Age Jobs: The Career Path of Gen Y and Gen Z
Youngest Consumers Are Heaviest Mobile Users, Regardless of Location
The Changing Landscape of Teens and Social Media
The Best Infographics to Get in the Minds of Generation Z